Why Car Colour is Important When Buying a Car

Choosing the perfect coloured car is not only an important decision for yourself, but also others if you wish to sell it on in future.

Buying a car isn't an easy task. There are many factors that you need to take into consideration before committing to such a big purchase.

The likelihood is that in most people's lifetime, a car will be the second most expensive thing they buy, behind a house, and so it's critical that you get it right.

The first thing that needs to be considered is the needs and requirements of you and your family. Who will predominantly be using the car and what features will benefit those the most?

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Beyond that, it's the overall running costs and extras that need to be budgeted and accounted for

Although many will not see it as a huge problem, the colour and other modifications should be thoroughly thought out.

Just because you like something, doesn't mean another person would, and if you ever wish to sell your car later down the line, you may be stuck trying to shift it if it's too outlandish. 

Most popular coloured cars

The most popular car colour in 2020 went to grey for the third year in a row as per the Society of Motor Manufacturers and Traders (SMMT). It made up over 24% of new cars purchased last year.

The second was black coming in just below 20% and in third was white at over 17%. It means that grey, black and white makeup nearly 62% of all new cars bought.


Coming in at the bottom was bronze, making up only around 0.1% of the total new cars purchased, while yellow, green and orange were also unpopular choices, all with less than 1.5% of the total market share.

If you want to stand out and are confident you'll keep your car in the future, then why not go bold with a pink, purple, or cream? 

Best car colours for resale

Although grey, black and white are the most popular cars, it doesn't necessarily mean they'll be easier to shift than others.

Over the years, people's taste in car colours has changed, and although grey is the most popular now, a brighter colour like red or blue may be the best in a few years.

Over the last 21 years, there have been five different colours that have dominated the market. 

In 1999, it was blue that was the leader, but silver dominated from 2000-2008 before black took over between 2009-2012.

White came to the fore in 2013-2016, black then reemerged for a solitary year and then it's been grey since 2018.

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So it really could be a different story in a few years' time.

At the end of the day, it's your decision when it comes to making the purchase. Buying a new car is such a good feeling and you'll want to show it off regardless of what colour it is.


What were the most popular car colours in the UK in 2022?

Grey was the top selling car colour in 2022, taking 25.7% of the market. Next was black with 20.1%, white with 16.7% and blue with 16%.

What colour car holds its value the most?

Any neutral-coloured car - grey, black, white, silver - will have a better chance of retaining its value because they are timeless and most people would be satisfied with driving a car that is neutral rather than brightly coloured.